Staffing | Fashion Home & Beauty | Emerging Blue

Retail Staffing

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Pop-Up Shops - A New Retail Reality

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Emerging Blue, Pop-Up Shop Staffing

Emerging Blue, Pop-Up Shop Staffing

Opening a pop-up shop right now is a great idea and here’s why.

As we emerge from lockdown, people have been missing the ability to touch and feel product and to interact with brands in-person.  This is where pop-up shops come in.  They provide an opportunity to craft a shop that allows for safe shopping and social distancing.  Let’s face it, these are our two realities right now.

Given months of shutdown, we find that stores have excess inventory, and many have locations that have limited in-store shopping ability.   Opening a Pop-Up shop would bring products to the consumer in a way that fits the new retail reality.

With the pandemic creating an economic whirlwind, and with many retail storefront vacancies to choose from, it is an opportune time to have a brick-and-mortar, short-term presence.   Whether an outdoor shopping center, a kiosk, or a free-standing boutique, companies are likely to find a perfect fit for a pop-up location. We recommend checking out Storefront for a list of incredible retail locations.

Planning a safe and successful pop-up includes hiring and training a staff that is sensitive to both. Our team has been working with independently owned retailers and national brands to launch pop-ups this summer. We are actively supporting our clients with in-depth staff training on safe customer interactions for each pop-up.  

Sure, this new retail reality has been tricky, but having a plan, training the team, and doing it right is the key to pop-up shop success.  Now is the time to start planning.  

*Emerging Blue, supports retail clients across the US by sourcing, hiring, and training staff who are a match for each brand while handling all payroll and human resource processes. To engage our team to staff your pop-up reach out here or at info@emergingblue.com.

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When Should you Start Planning for your Holiday Pop-up Shop? Today.

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Pop_Up_Staffing_Emering_Blue

Yes, we know its summer and most people aren’t even thinking about the holidays yet…but you should be if you want to have a successful pop-up shop. There’s lot to think about and plan for so we put together a list of 5 things you can do now to ensure your pop-up is a smashing success this winter.

1. Budget. This should be first on your list, as it will help you to put together all of the below items!

2. Location. Pop-up shops have become increasingly popular and the holidays are an especially fashionable time to have one. Given this, desirable spaces can become limited. Our friends at Storefront (www.thestorefront.com) are a great resource to find the perfect location for what you need.

3. Merchandise. Curate the collection of items that you will showcase in the pop-up, keeping in mind climate appropriate items, i.e. warm weather products in the south.

4. Marketing. Decide how to best broadcast your pop-up to your customer base. Consider a combination of in store marketing, social media, signage and influencer outreach. You could also run a promotion to help convert online traffic to in store traffic.

5. Staffing. Pop-ups require candidates who are aligned with your brand philosophy, reliable, retail focused and customer service oriented. Think about your goal and vision for the pop-up and be sure to choose candidates that can bring that to life. We recommend over hiring & training the staff to be ready for whatever the pop-up throws at you.

We hope this helps to jump start your preparation for your holiday pop-up shop and as always, we are here to help with any staffing needs. We’ve already started working with some of our brand partners to get ready for their holiday pop-up and we’d love to do the same for your company!